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Operating System “Versions”

When Apple introduces a new version of their operating system, OSX, they introduce an (singular, lone, one, uno, distinct) operating system.  When Microsoft releases the version du jour of their operating system, Windows, they release several.  Like half a dozen.  I ask the following question out of real honest to goodness curiosity:

Why?

What are the pros and cons of offering such a confusingly high number of different “versions” (read: software entirely capable of the exact same thing, but throttled with a licence key)?  What are the pros and cons of Apple’s draconian trend of spoon feeding the consumer exactly one way of doing things?

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